The Mimir logo is a runic ligature of the founder's initials — L and M — in the Elder Futhark alphabet. L is Laguz, meaning water or flow. M is Mannaz, meaning mankind or humanity. In Norse mythology, Mimir was the guardian of the well of wisdom — a source of such profound knowledge that Odin himself sacrificed an eye to drink from it. The water in the logo is that well. The guardian is Sentinel. The wisdom it brings to your home is Mimir.

The mark is rendered right-to-left, which is historically authentic — runic inscriptions had no fixed direction and were carved left-to-right, right-to-left, and vertically depending on era and medium. The result is a unified symbol that feels designed rather than typeset.

Mimir knows. Your home should too.

mimirlabs.co.uk